It would seem that Portland is becoming a popular location to set TV series in - whether that series is shot in the Rose City or not.
Rob Owen reports in today’s Oregonian that the new NBC comedy Perfect Couples decided on a Portland setting primarily “because it wasn’t New York or Los Angeles.” While the executive producers themselves don’t have personal connections to Portland, series star Kyle Bornheimer’s brother attended the University of Oregon eight years ago – so they’re relying on him to keep the series’ Northwest setting authentic.
Perfect Couples’ launch concides with the recent cancellation of another set-in-Portland-but-not-shot-in-Portland show, the CW’s Life Unexpected. Between these shows, IFC’s upcoming Portlandia and Electric Entertainment’s recently-wrapped pilot for their new show Brain Trust, TV viewers are going to be seeing a lot of Portland on small screen – even if (in the case of Couples and Life Unexpected) all they see is b-roll footage used for establishing shots.
All this may help to put audiences in a “Portland state of mind,” and increase tourism to the city. We can only hope that the producers of Perfect Couples will come themselves, and see the advantages of shooting the show in the city it’s set in.